WHY
we’re different

As a Registered Investment Advisor, BlueSail Advisors serves as your Fiduciary.

“Fiduciary” is a legal term that refers to anyone in a position of special trust and confidence, particularly where money is involved. A Fiduciary is required to act with undivided loyalty to the client, always doing what is in the client’s best interest.

Federal and state law requires that Registered Investment Advisors be held to a Fiduciary Standard. Every Registered Investment Advisor must adopt and follow a Code of Ethics and fully disclose to clients how they are compensated. Registered Investment Advisors must disclose any conflict, or potential conflict, to the client prior to and throughout a business engagement.

Unfortunately, only a small number of “financial advisors” are Registered Investment Advisors. Most financial advisors are considered “Broker-Dealers” by the Securities and Exchange Commission (SEC). Broker-Dealers are held to a very different standard of diligence with regard to client service. In fact, they are required by federal law to act in the best interest of their employer, not in the best interest of their clients.

As a Registered Financial Advisor, BlueSail answers only to our clients. You can trust that our recommendations are in your best interests, not ours.